Move one slider. Watch the number change. Then imagine what it means for your mission.
Most nonprofits assume AI is complicated, expensive, or not worth the effort. This calculator shows you what happens when you use AI to make one small improvement — like a 3-point lift in your donation page conversion rate — and let it compound. If AI can optimize your donation page and improve your conversion rate, you might be surprised by the results. Put in your real numbers and see what's possible.
Estimate how a higher conversion rate could increase one-time donations and recurring annual revenue.
Traffic & Conversion
Start with your donation page traffic and compare your current conversion rate to an improved conversion rate.
Donation Value
Estimate the average value of each new one-time donation.
Monthly Giving Assumptions
Estimate how many of those new donors become recurring donors, and what they give per month.
Projected impact
We calculate current donors, projected donors after optimization, and the lift between them. Then we estimate one-time revenue and recurring annual revenue from those additional donors.
Additional one-time revenue / month
$15,000
additional donors × average one-time donation
New monthly donors
60
additional donors × monthly giving conversion rate
Projected annual recurring revenue
$36,000
new monthly donors × monthly donation × 12