Webinars on Demand: Elevate Celebrity Endorsements Webinar

Missed the webinar? Watch it now!

Celebrity endorsements can bring unmatched visibility, credibility, and energy to nonprofit missions—but what’s the best way to incorporate a celebrity into your mission?

In this inspiring and practical session, actor and advocate Kerry Cahill (The Walking Dead, Free State of Jones) shares her perspective from both sides of the table. Drawing from her own pro bono work with Help Heal Veterans, Kerry walks through the dos, don’ts, and expectations of celebrity engagement.

She focuses on what motivates public figures to support causes, and how to build authentic partnerships that elevate fundraising and awareness. You’ll leave with actionable insights on how to approach, pitch, and maintain relationships with celebrity allies who believe in your mission.

What You'll Learn:

• Understand what drives celebrities to align with nonprofit causes—and how to identify the right fit for your organization.
• Learn practical steps for building relationships with public figures, including outreach strategies, key messaging, and timing.
• Explore ways to sustain and maximize the impact of celebrity involvement—from one-time appearances to long-term ambassadorships.