In this engaging 30-minute masterclass, John Daniels of Connected Impact will show you how to successfully apply for and manage up to $10,000 per month in free advertising to expand your outreach and amplify your mission. From expert guidance on campaign planning to leveraging analytics for data-driven decisions, this session will empower your organization to maximize its impact with Google Ads.

What You'll Learn:

An understanding of the application process and eligibility requirements for Google Ad Grants to secure funding for your nonprofit.
Strategies for creating and optimizing Google Ads campaigns tailored to your organization’s goals.
How to leverage Google Analytics and Google Data Studio for tracking campaign performance and driving continuous improvement.

Speaker Bio:

John created his first Google ad in 2004 and was instantly hooked. This was the closest thing he'd found to playing computer games for money, except the people were real, the money was real, and he was immediately captivated. Since then, he's worked with more than 400 businesses across four continents, generating a quarter million leads. His experience includes collaborating with high-tech global brands, delivering training for Google, and even helping a local plumber grow their business. He still finds the process as fascinating today as he did 20 years ago. What he loves is sharing that fascination and insight with the world, and most specifically with nonprofits, so that they can connect to their audience through technology and create the impact that they want to see in the world. This is the vision behind his company "Connected Impact."

Our Speakers

John Daniels

Co-Founder of Connected Impact