The Easy Fix that Helps Matching-Gift Donors Stick Around

We know the statistic: only 20% of first-time donors give again.

What if the secret to locking in donor loyalty wasn’t a costly and complex new campaign, but a single tool you could activate today?

Donors who have their gifts matched are significantly more likely to retain year over year and deliver a higher Lifetime Value. The critical challenge? Most organizations make the matching process so difficult that they lose the donor—and the match—forever.

Join CharityEngine and Double the Donation for a tactical session focused on eliminating the friction. We’ll show you the "easy fix" that automates the matching gift process, driving a 71% increase in engagement and transforming first-time donors into loyal, high-value supporters.

In this session you'll learn:

• The Retention Connection: Why matched donors have a higher Lifetime Value (LTV) than unmatched donors.
• The Friction Point: Where you are currently losing donors during the transaction (and how to plug the leak).
• The "Easy Fix": How to enable the "Easy Fix" by automating eligibility checks and follow-ups directly within your donation forms.