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On-demand webinar

Last Call: Fundraising in the Final Week

Many nonprofits focus tons of their year-end efforts on GivingTuesday. However, the data shows that GivingTuesday is hardly the most important giving day of the season.

In fact, it's not even close. The final week of the year can bring in upwards of 47% of your total online year-end fundraising revenue. But to see this kind of result, you need the right strategy.

CharityEngine welcomes Nathan Hill, vice president at NextAfter, to discuss how nonprofits still have time to maximize their online fundraising.

Whether you've started your year-end fundraising campaign or not, this webinar will equip you with field-tested and proven strategies to maximize donations during the biggest giving week of the entire year.

In this webinar, you will learn:

  • How to get more of your traffic to your year-end donation page.
  • How to optimize your donation page to convert more donors.
  • When to email donors and what to say during the final year-end stretch.


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Nathan Hill

Vice President, NextAfter

Having worked in both large and small nonprofits, Nathan Hill has seen the way that optimization can influence and transform the work of an organization in fundraising and beyond.

He believes that by sharing the learnings of NextAfter’s digital research library on a larger scale, nonprofits – no matter their budget or resources – can be equipped through the learnings of others to raise more names, donors, and dollars. And if they can grow names, donors, and dollars, they can grow their impact in the world.