Matching Gifts: The Secret to Year-End Fundraising

Nonprofits leave an estimated $4 to $7 billion dollars on the table every year by not leveraging matching gift donations. How can you ensure your nonprofit benefits from generous corporate programs, particularly as we roll into the end-of-year giving season?

Join CharityEngine’s Manager of Customer Experience, Alexis Simoneau, as she chats with Double the Donation’s Partnerships Manager, Julia Beltran. They will give nonprofits the lowdown on how to maximize fundraising this season. CharityEngine's Vice President of Marketing, Dave Martin, will be moderating the discussion.

Alexis will discuss the importance of the year-end push and how nonprofits have to leverage all avenues to maximize donations. Julia will explain five ways your nonprofit can ensure you’re getting the most out of matching-gift programs:

• How to follow up on gifts that have come in throughout the year
• How to make smaller, regular gifts count for matched funds
• How to market your matching-gift program
• How to engage beyond the donation
• Why stewardship matters

In this webinar, nonprofits will learn the answer to these questions:

• What are some things nonprofits can focus on now to prepare for year-end giving?
• How do I find out which of my donors works for a company with a gift-matching program?
• What are the best ways to market matching-gift programs to my donors?