Why Donors Abandon Your Donation Form (And How to Fix It)

Missed the webinar? Watch it now!

Your donation form is the most important conversion point in your entire fundraising strategy. But many nonprofits unknowingly create friction that causes donors to abandon their gifts before they’re completed.

In this practical session, we’ll show you how small improvements to your donation form can dramatically increase conversions, grow monthly giving, and improve the donor experience.

You’ll learn how to make your form easier to find, easier to complete, and more persuasive once donors arrive. We’ll also share simple optimization techniques used by high-performing nonprofits to increase average gift size, encourage recurring giving, and reduce donor drop-off.

If you want more donors completing gifts and more of them choosing monthly giving, this webinar will show you where to start.

You'll learn how to:

• Identify the most common donation form mistakes that reduce conversion rates.
• Apply practical design and messaging changes that make it easier for donors to complete a gift.
• Use proven techniques to increase average gift size and encourage monthly giving.